Why Should You Price Your Home Accurately?

Today I wanted to talk to you about the importance of pricing your home accurately when going to sell your home. For example, if you go to Wal-Mart and they’re selling milk for $1.99 and then you go down the road to CVS and they’re selling milk for 99 cents, where will buy your milk? You will go to the CVS. Even if Wal-Mart used signs, balloons and characters to advertise their $1.99 milk, you still go to CVS for the cheaper milk. In essence, it doesn’t matter what you do if your home is priced too high; it still won’t sell.

You need to find the competitive edge. If you have a declining market, you want to price it appropriately right off the bat. If you imagine a graph with a declining line, your home will always be above that line and never sell. If you price it just under that average line and have it perfectly priced to start off, you will sell your home for a better price because you won’t have to deal with price reductions. It’s really important to have a good market analysis agent that will see what is out there, active and sold and appropriately price your home.

If you have any questions, please send me an idea or give me a call. Thanks and have a great day!